6 Reasons You Still Aren’t Ranking: The Cold, Hard Truth

– Question for you: how long
have you been doing SEO? Let me know, leave a comment. Because, you know what,
most people tell me, “Oh, it’s too hard to rank. “I’m not getting results,
the algorithms are changing, “it was easier five years ago.” Everyone’s making these excuses. You know, when people tell me they can’t rank, and
that’s why I want to know how long have you been doing SEO for, and if you’re getting rankings. When people tell me they’ve been doing SEO for six months and a year and they’re not getting results, the algorithms, sure they’ve changed. That doesn’t mean you
can’t get more traffic. I’m getting more search traffic now with these harder algorithms than I was before, when
the algorithms were easy. Hey, everyone, I’m Neil Patel, and today, I’m going to break down six reasons you’re still not ranking. Pretty much, I’m going to break
down the cold, hard truth. (upbeat music) Before we get started, make sure you subscribe to this channel. That way, when I release
more content like this, you’ll get notified. And, if you’re on YouTube,
click the alert notification. The first reason you’re not doing well when it comes to your search rankings is you’re not consistent. Let me tell you a quick story. My old blog, I no longer
own it, Quick Sprout, I used to publish an
article every single week. One day, I was just like,
I’m tired of blogging. I’m going to stop for a month. Not only did my traffic dip for 30%, it took me more than three
months to recover that traffic. In other words, if you’re not consistent, you’re not going to continually do well. You need to keep creating more content, creating more tools, continue participating on the social web. SEO’s no longer a thing
of “set it and forget it”. Sure, five, six years ago,
it wasn’t as competitive, but now it is. So, if you continually
do it, you can do well. Even though the algorithms are harder, most people are lazy and they give up. If you’re consistent, you
can beat a lot of people. And if you are getting traction, don’t make the mistake I did
and you stop for a while, because you’ll notice that your traffic will slowly start going down
and it’s hard to recover. The second reason is you’re
tactical and not strategic. Stop looking for the next
trick or the next gimmick. Focus on the fundamentals,
the core strategy. Find topics that people are
really searching for on Google. You can use Ubersuggest for this. You type in a keyword, it’ll show you all the other popular terms. It’ll even have a Content Ideas report that shows you what blog posts are popular and which ones aren’t. See which of them are
competitive in your niche, which ones aren’t, right? In Ubersuggest, it shows you how hard these terms are to rank
for and which ones aren’t, and it’ll even show you the
content that you can write to rank for those non-competitive terms that still get good traffic. Then, you want to
consistently write content around those topics. Then, you want to see
who shares that content and go hit them up and ask
them to share your content. And Ubersuggest shows you who links to every one of your competitors for free. And that’s why you should
be hitting them up. Its not hard, you don’t
have to pay for these tools. There’s no excuses. Then, you want to internal
link your content together. That way, if one person
reads one piece of content and it’s related to
another piece of content you already wrote, it
should be linked together. Whenever it’s relevant
and best for the user, add the internal links. You see what’s working,
you double down on it. You see what’s not working,
you don’t double down on that. The next reason is your content sucks. Once a month, look at
your Google Analytics. Look at the pieces that
are underperforming. Look at the dwell time, this is critical. When you have pieces of
content that aren’t performing, stop writing more of that content. Start looking at what’s
working and write more of it. Again, look at the Content
Ideas report in Ubersuggest. Most people just use it to see what’s hot and they copy that. But what I would recommend is also looking at what’s not popular. Go look at the stuff on
page 10, 20, 30, 50, 100. The stuff that’s not working, that’s the stuff you should avoid writing. Its not important just to
write on stuff that’s working, you need to avoid the stuff that’s not. You also want to use tools like Crazy Egg to see heat maps on your report. How are people interacting
with your content? Where are they dropping off? Where do they scroll until? It’ll tell you in your
writing where you suck. I don’t mean that in a mean way. I mean like, look, I look at my content and see where people drop off. I’m like, Neil, I suck here. I can improve, I can get better. Why, because I want to create
the best experience for you. If you’re writing for search engines, you’re making a mistake. You’re writing for people,
doing what’s best for them, that’s how you get their attention. As they say, eight out of 10
people will read your headline. Only two out of 10 will click
through and read the rest. So, it’s not important to just
write for the search engines. It’s more important to write for humans. Humans are the ones clicking. Search engines eventually
adapt to what humans want. According to Moz, over 20%
of the content that ranks is video-based content. Podcasting makes up a
large portion as well because Google now indexes
and ranks podcasts. Even if you don’t subscribe
to them, they do it for you. So, in your content, your blog posts, you can integrate videos,
audio, images, all this stuff. Don’t just write huge paragraphs. This all helps you with your rankings. The fourth reason that
you don’t do well is you don’t focus enough on building links. And when you build links, you’re building the wrong kind of links. Everyone’s focusing on quantity. It’s not about quantity, it’s not about building more
backlinks to your competitors. There’s a site and this
site’s called Penny Hoarder, and they have less links than
a lot of their competitors, but yet, they do way better. Why, their content’s better in quality, their lead quality is way better, they’re focusing in getting links from the right sites. It’s not about the number,
it’s about the quality. So, look at those links
to your competitors that have quality sites. These are articles that drive traffic. The Ubersuggest Backlinks
report will show you this. Then, from there, you can hit up the sites that are really authoritative and ask them to link to your content because it’s better than your competition. You didn’t just write the
same old boring blog post. You have images, videos,
infographics in your blog post. That’s what makes you better, right? And, after you do that, you continually hammer these sites and build links. Even if you email 100 people and you only get 10 links
or five links, that’s okay. You do that once a week,
you’ll pick up a lot of links. Yeah, it takes time, but it works. And don’t use spammy, shady
tactics that are short-run. Long and steady wins the race. The fifth reason, you’re choosing a space that is too competitive. Narrow down, pick a niche. Everyone wants to rank
for loans or online casino or CBD or weight loss tips. The problem is, a lot of these spaces are already established. Sure, you can eventually get into them. You can pick a niche within loans, such as small business loans or personal loans for
people who have bad credit. You can pick a niche within CBD’s, such as weight loss or
using CBD for weight loss. I don’t know what CBD is all
used for, the benefits for it, but you guys get the point. When you do that, eventually,
as you get more popular, you can then expand into the main niche category of CBD or loans. You have to work your way up. That’s so much better than picking a niche that is competitive, and that’s why you need that sub-niche. And, if you’re not sure of what it is, you can use Ubersuggest again. Type in your niche, it’ll show you all the popular keywords that are related. Some of them are sub-niches. And that’s how I would pick my sub-niche. because you will have
traffic and CPC data. Usually, if the
cost-per-click data is higher, that means that keyword’s more valuable. If it’s lower, it’s less valuable. The sixth reason, you’re
thinking of keywords. You’re not thinking about
readers or real people. When you do a Google
search, what are you doing? You’re trying to find a
solution to your problem. You just don’t type something into Google for the sake of it. You’re typing because you have a problem, and that’s the key. The key is to always think about people, what are they searching, what
are they really looking for, how can you provide a
solution to their problem? And high-quality content isn’t just putting a bunch of keyword variations. Yeah, sure, you may use
my own tools to do that, but I don’t recommend it. I recommend using my
tools to find keywords because those keywords are
problems as I mentioned, right? And you want to find the solutions. Your content should explain the solutions even if that means you’re not
including the right keywords. But, if you’re explaining to people what really makes sense, you’re helping them achieve their goals. You’re helping them
overcome their problems. You’re giving them
step-by-step instructions. You’re laying it out so
anyone can understand. You’re helping them become
better at what they do. You’re inspiring them by
telling a compelling story. You’re driving them to take action by showing them how they can do it. You’re even entertaining them. That’s how you succeed. If you follow those tips,
you’ll start ranking on Google. You don’t need all the time in the world. You just need to follow those tips. If you need help with your SEO, check out my ad agency Neil Patel Digital. If you enjoyed the video,
like it, comment, share. Thank you for watching.

69 thoughts on “6 Reasons You Still Aren’t Ranking: The Cold, Hard Truth

  1. Hey Neil please tell if you are asked to write 10,000 articles in 2 years with number of expert freelancers, how would you do SEO for this big number and how will you manage?
    Please Tell Guru

  2. Struggling from 5 month. Beginners.

    Neil, my articles are in top 100 results but not comming under top 10.

  3. I am doing seo from around last 6 month. Ahref DR of my site is 13. and one of my article hit 10 th position on 1st page. but none of the other articles is rank even on 3-4 page nor that 1st-page article increases ranking?
    what should I do?

  4. I really didn't know that, but it's grest that I am starting, soon the whole world will know me, coz I got fire in me, am still arrange everything,

  5. Thanks a lot Niel Petel
    I just started ma channel and starting to learn everything and this video is helpful 👍

  6. Can anyone please tell me. How is going to be a personality development niche? And what are its earning streams?

  7. Hey Neil, great video! I'm currently following your advice using the skyscrper techniques and I wanted to point out that the SEO difficulty score in Ubersuggest is wrong. I tried putting in super competitive terms just to see, and the tool tells me it's easy to rank for them.

    It would be great to correct this bug. Btw, thank you for giving us such feature for free

  8. I am new… I like tips no.4. get quality backlinks are way more important… Great tips Neil

  9. Thanks Neil i have to pick up again on my blog and this tips really will help

  10. My question is- How can everyone rank because there are a lot of blogs there.
    I am trying to rank for a keyword whose SEO difficulty is 38 but still im not able to! This SEO game is for someone who has been in the industry since years or what? highly difficult

  11. I've been learning SEO for about 2 years. (Not full time as I'm a small local business owner.

    Neil I've been watching you for 2-3 years and I haven't seen much SEO content for local service companies like plumbers, cleaners, window washers, & electricians etc.

    This is much harder to do than for the niche areas you recommend going after.

    There are literally thousands of local businesses in every city. Surprise me one of these days by tackling the very difficult local SEO marketing.

    Tell me how to improve a "how to unclog a drain" blog article in which there are millions written.. It's Not going to happen if your site has little traffic.
    " Income School" called you out on that btw.

    To get traffic you need quality content, but nobody is going to read it. That's a viscous cirlcle that's almost impossible to break in local SEO.

    I dare you to write an article about 'house cleaning',for instance, that will stand out on a brand new site with zero traffic. Yeah with your traffic you can hit it out of the park but that won't work for local "Molly's Cleaning" service which might get a few visitors per day. You could write the best article on the planet and nobody will see it. FACT!

  12. Been doing this for over two a year. 1 article a day with many seo focused. Ranking for a few but have been stuck around 30k monthly for a while now.

  13. I really want to use Ubersuggest, but no matter what I do, it just keeps loading and loading and never actually gives me results. Tried different times, different browsers, nothing helped.

  14. I have been doing SEO for a couple of years, but things are moving slowly due to the fact that I literally had NO idea what I was doing 2 years ago. Now, thanks to all your great advice I know things will start improving, so thanks so Neil; I watch all your videos 🙂

  15. Thank you Neil I have been following you for a long time but I have not had much success with ranking my site – the REASON is that I have not been doing much so from now on I have to take bigger action and do it consistently .. thanks for your time and good content really appreciated!!!

  16. Subniche is the way to go in this competitive market. I am afraid growing competition will erode affiliate margins in the future, and it will be only those promoting their own service who can survive.

  17. Hi Niel , can you please let us know how we can build backlinks without guest posting

  18. I have begun learning about SEO over the last 2 months. CONSISTENCY is the biggest takeaway for me from this video. Thanks for the great content.

  19. With a new site, it is difficult to know what is working, Google analytics doesn't have enough data. It takes a while for Google to rank new content. Is it better to concentrate on posting say 100 pieces of content in the first year, then check Google analytics?

  20. Hey Neil.
    Is your Free tool Uber suggest Didn’t work now?
    I seen over 2 Week that It's Don't work.its my favourite tool please Fixed problems🙁

  21. I've been trying SEO for over 6 mths and finally gone from nowhere to page 1 for a keyword. Thanks for the tips to stay there. I was thinking I could slow down.

  22. Neil, this video was very informative and valuable, right from start to finish. Thanks a lot. Neil, can you make a video on how to rank a video on Google, based on keywords relating to surgeons ( example: Best Plastic Surgeon in Mumbai, India or Best Hair Transplant Surgeon in Mumbai, India or How to choose a good Orthopedic Surgeon in Mumbai, India. I hope you got my point. Also, let me know, is it possible to to rank a video on Google, then charge the client on monthly basis but if he fails to make the next monthly payment, I will then just leave his video unattended but when he comes again after two months, wanting to rank his video again, then I will charge him and again try to rank that same old video on Google that was uploaded in his own youtube channel. I usually make medical video presentations and want to rank medical videos, as soon as I upload them on their Youtube channel. Kindly suggest a strategy to rank videos on google based on the month that the client pays me. I hope you got my point. I am tired of buying software's and quick-fix strategies to rank my youtube based videos. I want to know the exact full proof method to rank videos on Google and control these videos ranking based on clients payment that come to me or not. I am basically talking about doing VIDEO SEO on Google, of the video that I create and upload it on their ( doctor clients) youtube channel. This is Anthony from Santacruz, Mumbai, India.

  23. Too long…at least a year, Trying to rank in the category of golf or golf humor, golf cartoons

  24. I have a question. The software stats are raising and it says My site is getting roughly 2800 visitors per month, but what are these stats based upon? I checked my analytics and I don't see that many visitors yet.

  25. Amazing video…..
    Sir can we have a donate button on our website for personal use so that if anyone donates then the money may come directly to our account…or is it legal to have a donate button in our website for our personal account and not for any charity or non-profit organization?
    Please make a video on this.
    Really waiting for this.

  26. Others: how to get 4mill views?
    Me: wow😱 i got 7 clicks. With 1.45k impressions.

  27. I have been running an affiliate marketing blog for the past 4 years. But my traffic is still very dismal. Any of your videos tell me why. So I'll be implementing the strategies. Thanks for being so awesome in such short videos.

  28. Hi Neil. Great video that really brings you back to the basics. It's the same mantra that Matt Cutts shared before he left Google. People first, then everything after. I've been doing a SEO for 15 years. It has been one wild and crazy ride.

  29. Nancy and I have been doing SEO for 2 years this November.  

    Good stuff, thank you Neil!! We are working hard, like everyone, to push out quality travel blogs with YouTube videos for our followers. Happy Travels!!

  30. One concern I have is the mention of the Penny Hoarder site… I suppose this confirms that everyone at Uber Suggest is snooping around on everyone else's website data? Can we put a line of code in our robots.txt file to block the Ubersuggest bot if there is one? Just curious… my site sucks, but for future reference 😉

  31. thanks a lot for your high quality advice and tipps Neil. I am quite new in SEO. One question remains: one of my customers has close to 18,000 backlinks but almost no traffic, how is hat possible?

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