Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”


(SINGING) I’d like to buy
the world a home and furnish it with love. Grow apple trees and
honey bees and snow-white turtle doves. I’d like to teach the world to
sing– sing with me– in perfect harmony. Perfect harmony. I’d like to buy the world a
Coke and keep it company. That’s the real thing. I’d like to teach the world to
sing in perfect harmony. I’d like to buy the world a
Coke and keep it company. It’s the real thing. Coke is what the world
wants today. Coca-Cola is the real thing. Coke is what the world
wants today. Coca-Cola is the real thing.

100 thoughts on “Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”

  1. I came from Zone Tan
    I came from Mad Men
    I came from EmpLemon's Stanislav Petrov video

  2. ๐ŸŽถ Id like to give the world obesity and fernish it with diabetes ๐ŸŽถ

  3. 1). Life was much simpler then. I miss it very much. So much stress and worry today. What have we really gained with progress and technology ? I believe we have lost much more than we gained .
    2).When my grandparents started taking about "the good ole days" , I didn't quite understand. I do now.

  4. This was back when commercials were commercials and when they were worth watching unlike today's "commercials". I miss those days!

  5. So much about the 70s I don't miss. Hair styles that seemed to turn the entire decade into one big bad-hair day, bell-bottom jeans, sitcoms where the only way you could tell a line was supposed to be a joke was from the laugh track. Still there were moments – genuine moments – that could not have played out in any other decade. This commercial is one of them.

  6. If could teach the world to be
    a thug in harmony
    Then I would teach the world to be a thugsta just like you me

  7. Isn't it just wonderful to watch a commercial like this and not hear the phrase DOT COM in it 5 or 10 times ?
    NOW that's real music to my ears !

  8. I'm here because I grew up knowing about other things outside my sphere of knowledge. This commercial came out before I was born and yet I have known about it for over 40 years. If a TV show brought you here 48 years later… welcome to the party :p

  9. This and the whereโ€™s the beef campaign are the two greatest advertising commercials, at least off the top of my head.

  10. We were young, idealistic, so full of hope back then that we could change the world. Year was 1971. We swore no more war, no more Vietnam, we wanted love, peace and unity. What happened?

  11. Gawd, I remember this commercial. Back when we actually believed the world could come together and live as a single species.
    How naive we were.
    How sad that is.

  12. Communism through corporatism, Engles paid for Marx's debt so nothing new tbh

  13. And for 1 minute I was a kid again. I so remember this. And the "I'm a Pepper, you're a Pepper" ads. And the Rainier Beer commercial with the motorcycle.

  14. Reminds me so much of Christmas time as a kid (70's, early 80's), they would bring it back to tv again every year for the christmas season. Much better times

  15. Wow this commercial is from the year I was born and even though I'm nearing 50 years old I still get goosebumps when I watch it. I don't know of any other commercial in my lifetime that has that sort of an effect on me.

  16. Just finished Madmen on Netflix and just had to come here and watch this ad again, still crying from such a great last episode. I wish they could do another series so we can catch up with everyone.

  17. I just finished Mad Men and had the ending explained because when I saw the end i was like wtf a coke commerical. I guess I mean theyre ad men but then i saw that the creator of mad men thinks this is the best ad of all time and the way Don was feeling at the end of the series it all came together. Basically in the mad men universe Don made this ad.

  18. I remember this well. Great commercial, but sadly soda is a primary cause of obesity.

  19. I remember these 'buy the world a Coke' commercials from when I was a kid. As an adult and a devout Christian, it looks and sounds so different now. What a bunch of mindless, nice sounding nonsense. Jesus Christ is the real thing. There is no peace or harmony without Him. And besides, soda pop is bad for you… even the diet ones. I gave them all up long ago.

  20. The first 2 girls have eyebrows that are both amazing & bothersome at the same time.

  21. Seems like everybody knows this commercial from the show 'Mad Men'. I know it because I was a kid when it ran and I remember it. I remember how popular it was, and how radio stations reported it as one of the top listener requests. I remember the jingle was turned into a hit song, but I guess that's all I remember because I've forgotten who sang it or what it was named.

    We were living in a different world back then. Some days I wish we could go back.

  22. Bottlers are the folks that purchase secret formula syrup and then add effervescent water.

    Seems many folks favorite bottler is in Mexico, which then ships their product throughout the US. Because many drinkers think it tastes better than domestically bottled.
    But wait? Aren't we warned not to drink the water when we travel down there?

  23. This is maybe a stupid question, but which came first— this commercial or the New Seekers rendition of the song?

  24. I used to sing this when I was a kid back in the 70s when the weather were very nice you can play out in the sun without getting burned. Now its sweltering heat even at night

  25. Lovw this song love coke cola bt the original coke cola hate iran bru cant beat the rite orginal classiss coke cola

  26. Watched whole series again since 4 yrs ago & it's somehow even better & more powerful…And yes, it leaves you with a sadness that is hard to believe! Maybe worse for a Gen X like me that started life about the time this story ends? It gives you a deep longing for something you still remember experiencing through your parents lives. Something that's now gone forever.

  27. funny – this generation was all about "Coke" ……. when did they take Coke out of Coca-Cola

  28. Man this takes me back back back !! To a simple place in time, great people in the world, a lot of sex and really great drugs. Sigh. Those were the good ole days.

  29. After viewing this commercial, I still am not convinced coke is better than pepsi, or water.

  30. I love this commercial! Wonder where life's journey took these people….they were all so young when this was filmed! Wouldn't it be awesome if they brought them all together again, back to that same hilltop & did a remake? I'd love it! <3

  31. I'd like to buy the world some poison and pawn it off as sacrosanct. I'd like to see you drink it every day so you can die from corporate cancer. Yeah, it's the real thing, Coke is, cough, belch, scream. I'd like to profit off your ignorance and live in luxury while you sit around in hospitals and reclining camps suffering from disease. I'ts the real thing, Coke is with monstrous intent, simply there to make me rich while you suffer five to ten la la la la la la la, dum dee dum dee dee.

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