How to beat writers block and consistently create unique training scripts

hello everyone and welcome to the iSpring solutions webinar series where every week we talk about e-learning trends share iSpring tips and tricks and cover clients cases my name is Polina I am the community manager at iSpring and I will be the moderator for today's webinar where we will be talking about how to beat writer's block and consistently create unique training scripts and I'm super excited about our guest presenter today because it's Andrea berry the CEO and founder of curious Lion the company where he and his team Creed custom video based learning solutions for clients across industries hi Andrea what's up – inna great to be back yeah exactly so Andrew already did a session for ice fingers where he was sharing his tips and tricks when working with video content in some creative moments of actually creating it so everybody just loved this session and I hope that today's webinar will be also also very useful to you guys and you will be able to use some of the tips that Andrew will share right after the session and get creative and just get going with creating your training and at this point I would also like to mention that this session has been recorded so no worries you will receive a link to replay some time after the webinar however here I would like to encourage you to stay till the very end because it's an awesome opportunity to address your questions directly to our presenter and to do so please submit them in the question box which you will find on the right side of the GoToWebinar panel so at this point I would like to encourage you guys to get ready for the very interactive session and Andrew I'm passing the mic over to you as well as the presenter writes all right Thank You Polina and thank you to everyone who's joined as Polina said I'm Andrew berry let me just quickly setup the screen and yes I'm the founder of curious lion so we are a Content training content strategy design and production company and so we help clients create and refresh their custom training that's unique to their organization their values their people I'm really excited to be back here again I did a great session which I really really enjoyed about a month or so ago we looked at the cippolini I mentioned we do a lot of video based training it's not not the only thing we do but it's probably the specialty and in any good blender training approach videos an important role so we spent a lot of time talking about the specific things you can actually do in a video side and I get a lot of questions after doing that about okay but how do i as a learning designer how do I write the scripts for those videos how do I because often it's not us that are creating it right we as a company I also outsource all of that to really good production companies and and you've got probably within your company a similar arrangement either an internal production team or you we outsource that production work but you've got to give them the scripts and the brief to be able to create really really impactful training and if you're running learning on an organization you've got a team of people that are doing this I want to share some tips of how we go about this and really try to make it as practical as possible so that you can you know maybe give some pointers and and and lead with one or two nuggets that you can share with your team as well so yes Polina said I will I'll have some questions at the end if you've got anything as you know come up during the presentation feel free to post it into the chat Polina and her team will be met we'll be monitoring their tune elbows to keep an eye on us as well so let me let's let's concentrate on to the okay the way of cam flow is perfect thank you for Lena and you can see my screen right it looks like it yep okay so so today so before we get started actually Polina can we bring up that poll I want to get a sense of who's out there and in terms of your guys experience creating creating scripts for for learning videos that the one correct one thank you okay awesome if you guys could take a moment and share with us your experience with script writing for video that we awesome so I think we'll allow about like ten more seconds right yeah yeah just see which one best fits best fits what what what applies to you get a sense of having experienced levels and roles of the audience yeah we got a pretty pretty big group which is exciting yep so I think I can close the poll right now to see the results that we have and sure them okay great so we've got we've got the practitioners yeah we've got everyone who's actually writing the scripts which is great some people who've never scripted a video but assume that you're interested in finding out how to do that most of you the majority seems like scripted a few and then a good 21% yeah that I've scripted many so that's awesome as we as we get into this I'm gonna give you a second in a little bit to kind of think about a topic that you and I think this is part of the communications they were inside before this I want to make this really practical for everyone and as we go through it I want to sort of encourage you to jot down your thoughts as it applies to your topic so I'll we'll talk about that in a second but before we before we dive into that I want to sort of level set where we we begin when we start scripting and we at curious land holiday it cause brief I'm sure all of you have different tones for this and needs analysis is another common one but essentially we want to know four things right the audience who's the course target to that most crucially what's their prior level of knowledge in this topic and what you know current behaviors that the audits require change what's the objective so what future desired behaviors that we want to encourage in people how's that learning and improve their job and what are the overall objectives for the course the behavior change I mentioned before and then finally the scope and and the scope is really the content right so that's where you know and we do it with a long process of really immersing ourselves in the clients content you I'm sure all have different ways of doing that but you really want to get your head around all the type of content that's there I mean what we do is we break that down into first principles so we'll we'll implement the sort of five why's approach and we do a lot of interview based interviews with subject matter experts to really get to the core of what that scope of that content is like so this is what we're going into the scripting with a very thorough understanding of audience objective the desired behavior change and obviously the scope of the content okay so I want you guys to spend just take a minute and just think of a topic that you that you are working on that you may be working on in the future if you need a second to grab a pen and paper I encourage just having that with you as you as you listening and watching the the webinar because I'm gonna sort of prompt you as we go through out of just things that you can start to thinking I just it's just a way for you to capture your ideas for that topic I'll give you about 30 seconds just to just to get some jot something down there at the moment just write the topic name you know anything else that can that might be relevant there with that and they have they don't have to send it in the chat just yet right no no yeah you are more than welcome to it I it will help me kind of respond to you know to give specific examples that I can think of maybe that would be relevant to your to your topic so feel free to do that by all means it's a great point you know I'm gonna use a generic topic that would be you know familiar to everyone we all attend meetings every day I recently we recently worked on a on a big project with the clients where one of the topics we've covered for them was how to do how to deliver effective meetings and that's I'm going to use that it's kind of a broad topic to to give some color to everything that we talked about today but as as we said as well feel free to to post in the chapter your topic as well in asking we do have we do have some examples already awesome like upselling at the front desk for example or a team relations nice improving improving team decision-making ah fantastic mm-hmm ding ha I'm not seeing these on my side by the way Athena can you pull the questions off to the side from the menu yeah it's in the questions yeah maybe it'll take a second to load up yeah but those are all great topics and and I think it's gonna be similar when we're talking about effective meetings as well these are important you know critical thinking skills organizational skills and these like these are great topics for writing training videos so alright so if you've got that idea in your head let's let's move ahead with the with the content so our starting point is who is picking a plot now this is so this whole this whole thing is about how to beat that writer's block so all of my writers I encourage them to we spend a lot of time thinking about these seven basic plots and understanding what those means for us and then I encourage them to use this as a starting point so you guys are familiar and christopher Booker bro it's an excellent book on this topic and really summarized throughout history all these fantastic stories that really are can be summarized into these seven basic plots so you've got the classic overcoming the monster can any way you think of examples as we go through these if you can think of a story a famous you know story that comes to mind just post them in the chat as well overcoming the one so great one of that is you know Star Wars like a classic good versus evil rags to riches so the protagonist is is you know in a in a poor place and a poor state of affairs and they inquire you know power wealth love all these all these kind of things and you know a good example that as Cinderella the quest would be some kind of journey some kind of objective that our hero sort of sets out on and they face all these temptations and obstacles along the way a great example that obviously is the Lord of the Rings trilogy voyage in return is kind of similar it's but it's it there's no like very clear objective other than this voyage and a return so they go and they sort of learn these new experiences in this foreign land in a strange land so Alice in Wonderland is a great example of that type of story then obviously we've got comedy we've got tragedies of the two like classic you know comedy like Bridget Jones's Diary tragedy romeo juliet very very clear in everyone's mind those kind of stories and then rebirth is a sort of character that's an antagonist so that is we don't really like when you first meet them and then they eventually change their ways and become a better person and a classic disney disney version of this is Beauty and the Beast so once you've got like a sense of these seven in your in your mind I encouraged my writers to pick one of these and really like if you need the biggest thing with writing is getting started and and making that so first you know put putting your fingers on the keyboard or your pen to paper and I find picking one of these we can all relate to all seven of these and I always encourage them to try and pick the harder ones you know rags the is quite a common one and voyage and return those are quite a bit more straightforward to do but you know comedy tragedy visa these are challenging topics and and I always encourage them so I pick a new one and really challenge themselves so that's the starting point so for effective meetings what we did was we chose rebirth as as the as the story the plot line that we would use okay so I'm gonna I'm gonna expand that out a little bit more as we go but for your wine if you've got that topic in mind it doesn't really matter which one you pick because you gonna it's really kind of all I'm gonna be talking about today is having a system to be creative so it's gonna be a system and a framework to kind of give you discipline and then allow you to be creative within that so if you want to pick one of these for yourself it doesn't really matter which one anything that jumps add just kind of not drop that down as well okay once you've brought a plot we then follow sort of this is like the this is the archetypal plot arc so in in this there five key elements that you need to have and it's helpful to again this is the system writers framework for for being created so at the beginning this really just struck down your thoughts on each of these areas so it forces you to think about different aspects of the story you about to tell so who's the protagonist what is their object of desire and then what is the quest or journey that they're going to go through of discovery now that doesn't necessarily mean it's its voyage in return right it could be any one of these but there there'll be some kind of journey or some kind of you know quest that they got there will be obstacles along the way and eventually there'll be a resolution so what we did for this project effective meetings we would again doing the the rebirth plot arc we had a protagonist who is Nick he was the head of product at at the company his objective was to release version one of their software on time right his quest was to lead multiple teams and obviously they into run mode for team meetings to be able to meet this objective okay the obstacles he faced along the way it was an underperforming team changing deadlines sick team members we know all the things that we've all experienced in our careers and you can you can bet list can go on for a long time and then finally at the resolution that we wanted to get to was obviously we would highlight the fact that he the fact that we chose and rebirth is you know he was obviously not very good at actually conducting his meetings so the resolution was going to be that he was going to learn the skills to effectively manage his team through meetings and eventually you know release a product on time and so so now we've got just in a high-level in our head these five things of how we got into how are we going to kind of piece this story together okay so now now we've sort of ready we've got we've done we've done our prep work and now we sort of we're ready to actually start putting our fingers to the keyboard okay so to get started with the actual writing we have a little checklist that we use internally so at the very highest level we want to make sure that our stories relate all right so they they prompt learners to reflect on their own experiences and that's really like you want to get the learner to connect so that the protagonist is a really good device for this you even make that person relatable so that you know we can all identify with something within them the I'm in the rates so we want to tell a story the I'm gonna get into kind of some of the the tools you can use it's actually a strangely scientific like really preparing yourself to be successful and to be creative so but that's the goal right Aneesa narrates it needs to tell a story develop characters but to the extent that we can within this time we have and then obviously demonstrates we want to you know especially for the more complex procedures and processes invisible phenomena as we call them you want to you want to make sure you demonstrate step by step and do those things and then also debate so here we try and you know we really kind of focus on them on misconceptions about a particular subject and we try to showcase both sides of that so you know in effective meetings there so there's essentially were four sort of elements of an effective meeting so psychological safety empathy accessibility and execution and we would you know take people through each of those but there is also pros and cons to certain elements within that so you definitely want to make sure you you tell a complete story but and give people acknowledged different viewpoints so I think that's important so yeah we use this as a sort of a high-level checklist of criteria for our stories okay so now where do we begin and that's kind of a starting point so you've prepped yourself with a plot or yeah plus and then the arc of that plot you you thought about your protagonist and objective and resolution and all that and you've got these this high level checklist so how do you actually start writing and for this we borrowed some really great work by Ira Glass I don't know if for those of you not familiar with him he started this American Life he's a fantastic podcaster storyteller just a really really interesting guy and I encourage you to go he actually talks about these two things on on YouTube you can actually look that out so but I find these really useful devices to just start just beginning a story and you never know exactly how the story is going to pan out but you do want to give yourself a way to begin the whole thing and so we use anecdotes and then moments of reflection so the anecdote is a sequence of actions that create momentum in a story they need to leave questions open and so you know the person watching you of your video has some kind of it it begs questions in their head and then you know through these anecdotes we try and tell something new okay so an example of this would be she woke up she thought of the converse with her son last night she got out of bed with purpose and she walked to her to his room alright so that's just a sequence of actions there's a lot unsaid there there's a lot you know immediately you're thinking about what was the conversation they had about last night what is she about to do you know what the what is she is she's suddenly resolved to do so so you created that that kind of context for for people in this expect of meetings example a good way to do this is you know having a scene where employees of this company so Knicks team are you know standing around a water cooler or sitting at lunch and they're you know just complaining about how you know how ineffective the meetings are how behind they are in projects or you know highlight things maybe some of the obstacles that you we talked about beginning and it's so immediately you sort of opposing the problem and and the question then in the viewers head is okay what's going on yet you know what's the root cause of this and then potentially you know what what are solutions to that's and that's way at the moments of reflection come in so you make it a bit more explicit so you know those those folks that haven't I'm thinking like that you kind of pose that question to them so they are thinking about that and so it supports the action you commenting on the action and answering some of the questions that are implied so using an array terrorists rippling voiceover is a very useful tool for this or useful device so you could have a scripted dialogue between these these disgruntled employees and then you can have an array so that comes in and it's like you know asking questions about that even just rhetorical questions you know like what what what could be going on here you know let's check in with with the head of this team neck kind of thing so just you know it keeps the action moving forward but it's it's also getting the learner to to think to reflect on what's happening and then you basically flip back and forth between this so you know that when you think of it like that it becomes a lot easier to piece together a story because you just need to come up with an anecdote so that sequence of actions and then pose the questions that that you want answered about that and then show the next piece of action and slowly by doing that this is building blocks for up for a whole story okay so I hope this is giving you all great ideas with with the topics that you are currently working on okay so once we've gotten our love these building blocks are theirs how do we structure the story how do we organize these building blocks in a way that makes sense and that gets to the learner to the desired conclusion and essentially we will follow then well I explain now but there are eight things that will we'll incorporate into the structure so the first one is the hook here we try and capture attention with shock or surprise or delight or fascination suspense so that what we just talked about now that first anecdotes could be your hook right like this team you can even get more dramatic the team is really struggling there's people quitting everyone's gossiping about why so-and-so quit you know that so you can really kind of create that suspense and drama about without a scene which is going to lead to this this this sort of explainer video about how to cut a facility effective meetings once you've captured the attention you want to signpost for people for the learner what's coming next this is very very important and it's something you keep coming back to so you sort of set the scene you signal what's coming later and it's like chapters in a book so so in this case we would sit that happened and we once we've identified the problem we might present the signpost and say you know this team this team is desperately short of meeting their objectives for this project and what Nick realizes that he needs to do a better job conducting effective meetings and and there are four ways that you can learn how to do a better job and we can go through those psychological safety empathy accessibility execution and but we kind of step people through each of those four four elements of an effective meeting and so we keep coming back to the signpost so they can see what we've covered and what's coming next and then what we've covered what's coming next so so those two so the hookers at the beginning the signposts you've kind of used throughout the next what's is from three to seven you kind of these can be in any order and you also don't all need to be there but some of the things to be thinking about is facilitating it but interviewing so you can engage the audience in any way try and do that in your story so it's not just you know passive you know so it's not just passive viewing but it could be it could be like this way we have a live webinar and you can post chat comments and answer questions and the poll and that kind of thing that's obviously a good example and even just encouraging prediction you know so writing into your script like what do you think happens next or what do you think the problem could be you know that it naturally triggers in someone's mind to think about that so so that's it's a good way to keep engaged in audience and just to want to remind you so to to do that as much as you can then enable constructive learning so I think actually talked about this briefly on our on the first webinar did but this is all about managing the cognitive load of a learner so you know not having too much text on screen having you know using pictures where you can to replace words using visual metaphors scaffolding knowledge all of those good things in the in the body of work that's managing cognitive load sensitize means being consistent in your use of style and that's everything from the music that you choose and to to the changes in the music and the and the sort of mood to change the mood so you might also like as the topic changes it may be you know kind of chaotic and frenetic at the beginning and then as we start to learn how to conduct effective meetings and the team starts getting back on the road to success you know then it can be it can kind of have a bit more of a relaxing or resolution kind of style and music but it doesn't deceptive music so if this is just you know if you have obviously your your branding your style within your your content you definitely wanna make that consistent yet so people know you know they're receptive to to what you what you're telling them so elucidate is really just to you know explain more more complex topics so that's explaining the logic you know really kind of going into to the details of things this goes back to what we were talking about earlier you know where we where we really discussed those complex step-by-step descriptions of processes and procedures so that's that's your your sort of queue here to do that and this part gets a little bit technical as well so I'm happy to you know if anybody's got any specific questions of that to chat about that afterwards and then reinforced so this is one also it comes back throughout as you make a key points you know reinforcing that and it's really important as I think many of you know is to repeat and then compare and contrast to really kind of reinforce points so you know it's all about for going back to what that brief right knowing the prior knowledge of the audience how can we scaffold this new knowledge on top of knowledge that they already have how can we compare or contrast that with something they already know so they can start building connections for themselves and then obviously repeating spaced repetition or all all important principles to to come across in that story and then finally you sort of conclude and that's summarizing the key information providing that resolution to the story you definitely want to satisfy your audience with the payoff and then very very importantly as well as providing links to additional resources I'm gonna be doing that at the end of this presentation definitely you want to be doing that throughout because you you wanna these days that not acknowledges all it's out there and we can all self learn and so want to direct your audience where to whatever is relevant to them so yeah so that's what's going on there but it's helpful to have the structure in mind or you know on your in your workspace just so that you make you sure it's kind of just to access that visual reminder as you are as you you know going back to the building blocks as you're organizing those building blocks you're thinking about all of these things and are you properly signposting and are you engaging the audience oh you're not overloading them cognitively so that these are all kind of helpful reminders for that okay and then lastly so I've sort of covered a few sort of extra things that I wanted to talk about I don't quite fit neatly into their own categories but I wanted to spend a little time talking me so these are more practical tactical tips but just as useful so the first one is convert long sentences into two or more short ones that sounds kind of obvious but when you're writing especially a lot of what you're writing is for screenwriting it's it's dialogue right it's dialogue words it's voiceover narration but either way it's someone's speaking and you'll find we don't tend to speak in very long complex sentences you know there's always a period you know so it's definitely it's just a helpful thing to go back look at those long since and see how you can break them up into two sentences or more and not string together long you know using commas making you know very long long paragraphs so that's one useful one avoid using words that are difficult to say or hear so like seven Theme is this one last last task or last task is you know the things like that where the voice of artists is probably going to stumble on it it's probably going to be difficult to understand so just try and stay away from those kind of words all of these both of those first two I recommend is is say let's say what you're writing out loud you know say it to yourself in front of a mirror does it sound right does it sound and as it's actually this is going to be on just saying it ahead which is we can often rationalize you know the thoughts as like okay that makes sense but actually saying and out loud really can help you figure out like you know whether it's going to come across well in the video and then so the next one is this is this is more erect the writing process itself the next few yeah so be ruthless about killing parts that don't work it's you know I've so many times will you write a long script and we do a very thorough editing process with them you know then within the company and it's it's so important to to be kind of ruthless with your own writing to really kind of kill parts they don't work you know revise it can you say it in a bit away that self editing process is really such a crucial skill to learn and it's gonna make you a better writer that's almost you got help with the speed up the review process and all that kind of stuff so enable constructive learning we talked about that that's the managing of the cognitive load you know make sure you're introducing information in a measured way you're not overloading people with information and then the last two are really just you know the this kind of overcoming the hurdle of becoming a really good writer is right for cord produce as much as possible the more you do this the better you get every single scriptwriter that comes on board with us starts at a points you know where they get a lot of review notes and a lot of a lot of revisions that are required and by the end after a lot of iterations and just working on multiple projects the more they do that the better it's it's really as a skill that that you can learn quite quick I would say quickly but it has an exponential effect that the more you do this the more you kind of apply some of the principles that we've talked about the better you're gonna become at this I would in that and then trust the process you know really just sit down you know and going back over what we talked about come up with your building blocks go you know pick your your your plucks follow the plot arc really just go through the process without being self-critical in the moment so I mentioned in number three being you know the self editing skill don't do that while you're writing trust the process write everything to completion and take a break and then come back and do this also editing that's yeah that is without a doubt an important point that I really can't stress that enough is just you know really separate the two the trusting the process of your writing and then then then come back and sort of edits as well okay how are we doing there Pulliam do we have any questions I'm not seeing them on my side so I'm gonna have to rely on you don't have any questions so far okay let's wait till the Q&A okay awesome okay so that's the the process that that we follow that I recommend again I will I will I'm happy to take questions right now from you guys what I've got for the rest of presentation is a couple of other important areas that you need to be aware of as as someone is writing for video so I'm gonna get into that now and a lot of when I'm going to do this presentation to clients and a lot of times I get these three questions and so I want to address those now I want to get thoughts from people as well you know when when to use video to begin with and then if you're using video when to use live video versus animation and then an interesting line that keeps popping up is is leaving an ending open to interpretation appropriate for learning let's actually start with that one and we've got a poll here polina if you want to bring that up for us please I'd love to get your guys thoughts anyway the group sort of stands on that last question yeah the poll is up so you guys are welcome to take a moment and vote for whatever option you feel like is the correct one mm-hmm so far we have 74 percent saying it depends yeah let's allow a couple of maybe like 10 10 seconds and then I will close that and share the results with everybody okay looks like almost everyone has voted so let's close it right now and share the results yep all right that's what I would have thought so there's a slight edge in terms of the yeses versus the nose and a few people putting a stake in the ground for that so yeah I mean I also I think I tend to answer the it depends yeah and those of you who answered yes or no probably thinking of specific examples as well and I think the way with this is like if if if the ending is going to encourage some kind of additional learning maybe some additional research even by your audience then then it's absolutely appropriate but obviously if you've left out something that was that is important to the topic you were addressing then then it's obviously not appropriate so yeah so I think that's well well reflected with the group there what about if anybody's got any thoughts on this so I want to pop up the chat feature there and give you know any any thoughts on on when to use video or when to use live versus animated video I think I can read this comment out loud debbie is saying a video is still a piece of earning that needs a firm outcome it depends on what the outcome is trying to achieve yeah that's a really really important point and that's why we win that course brief you know we one of those things is objective we have to have to be very clear and what that objective is before we commit to using something like video another way I like to think of this is you gonna number one Matt yeah dan says video needs actors and those are not always handy animation is under our control and also Alice says I think it depends on what tools slash budget you have available oh yeah those last two points are 100 percent right animation you've got a hundred percent creative control over there over the outcome the final asset with live you do with good actors and good direction you can definitely make that work but often that also is a budget decision to get really good actors and a good production crew in place is expensive and sometimes animations better animation also would be better for like complex and reports about invisible phenomena earlier that's also really really much more effective way of showing processes mmm-hmm we also have a comment from Kimberly I like five-minute video I'm sorry I like five-minute training videos people have very short attention spans and also Caroline says the important thing is that it is consistent in a serious not switching back and forth yeah I think those are two very complimentary points say that you've both raised in that it allows you to creates a very you know confined is not the right word but a very condensed negative information two to three minutes maybe five minutes but then also string that together in a series and that's that's somebody how we will create bite-sized video series for clients we we also do this specifically in a blended approach in most cases so I always say you know when to use video the answer to that is almost always if you can there's a concept in in multimedia learning called pre-training and if you can prime your audience with definitions concepts examples to to to get them thinking about a topic then you can use alt time you know live classroom times much more effectively because and that was this effective meetings example was exactly that we created that video for this client everyone watched the video before coming to the session and then they were able to get into very specific scenarios and case studies that allowed them to practice those skills and then most crucially to ask experts that there their answer their questions you know like specific questions about meetings that they've been in or specific thoughts they had about the video that they watch and that's I think where the real power of video is in being able to prime an audience and especially a remote audience right and if you only can get them together once a year or even if you can't and you can only do live webinars like this but having on demand videos that people can watch before that to really prime them on a topic it's just it's just so important I would like to read just one more comment and then you can move on Debbie says it depends on who your learner's are some more senior staff members do not like animation it switches them off but some parts of my business react well to it which i think is kind of important who your audiences and how they will respond to this video contract yeah that's again that was in the course breach right back that your needs analysis you've got it you've got to understand your audience and I think that's a good distinction there and there be between you know some animation can definitely is it's not right for every audience so I think that's it's definitely that's something to play into it so all of these all of these factors there we actually we actually put a resource together with sort of nine things that you should ask yourself if you want to use video and so if you're struggling with that I think I've included a link to it in this presentation actually so you can you can download that PDF and it will kind of take you through some of these points and it's great to hear or all those responses because it's it's very similar stuff to what we've put together okay so moving along quickly this is a list and there's a source yeah just I don't want to go through each of these but it's helpful when you're writing for videos to understand the terminology that the production company you're working with or if you if you're doing it yeah this is probably a lot of this would be familiar to you but it's it's quite helpful to really get a basic understanding of the terminology that for film for for writing for screen so things like you know high angle low angle shots tracking shots framing editing the montage transitions all that kind of stuff there's a great resource here it's a university website where they've put together a bunch of film terms and definitions so you you guys will get a copy of this at the end and I encourage you to go to that and just give it a read through and see what pops out you know it's interesting to you and and see if you can and find out a little bit more about that because the more you can be prescriptive in how you want that video to look or your script to look on on a video you know the bit of product you're gonna have and I think that's again a key focus area for us a curious line is to be very clear about and develop for any strong relationships with the production crews that we work with production agencies you work with because they need to it's you know that handoff is so important right you write the best script ever but if it doesn't get Ryan later than two from the way you wanted it to if that's kind of a waste so it's very important to have that I talked about a few of these things they might in my previous webinar with iSpring but if you want to find out more about it I definitely recommend that resource and then a couple of other ones I I can definitely point you towards I think all of these are except maybe the first two are available online yes the second one might actually be but the sir kumys book here designing video multimedia for open and flexible learning is a fantastic resource and summary of a lot of some of the stuff that we talked about some of the stuff I talked about in the previous webinar and a bunch of other things on how to design video it's a very easy read and yeah so I definitely recommend that one Mayers book is is I took about the like pre-training principle the managing cognitive load he goes into that and managing essential processing versus extraneous processing so if you really want to get into the the cognitive psychology of that and how it relates specifically in multimedia he has a great book and then I think there's like 12 principles in fact if you just google his name and those principles you'll find pretty a good summary of that as well that's a big core of our methodology is the research that that he conducted this next one is a study that was done so you can download the PDF there and how video production affects student engagement and they were specifically looking at MOOCs so and with some actually some interesting observations there was fairly recently as you can tell and yeah again that one's a short issue read and also just broken up into the key area so I just recommend giving that a glance and and seeing if anything pops out at you again picking up a few nuggets here and there and will definitely help you become better at this and then lastly I mentioned so we put together this document on online questions to help you incorporate video in your learning so that's also just a helpful tool I think it's a 1:1 pager with with some questions and explanations around that so this will be sent out to you afterwards so you guys will have access to that link those links and yeah I definitely definitely recommend it as a way to kind of dive deeper into some of these areas all right and then if you want to talk about this in any more depth I am I really enjoy this stuff I think it live it breathe it I'm always looking to learn and I find just having discussions with people about this gives gives me that opportunity and yeah so if you if you are passionate about this if you have any specific questions about what I've talked about you know how you can apply it if you if you want to bounce around some ideas I'm always happy to do that and you can reach me online at curious line learning com that's also my my email there and my number so yeah I think we have a bit of time left for any questions thanks a lot Andrea for sharing this approach with our audience we very much appreciated and before we move on to the Q&A session I would like to make a couple of announcements so first of all I will be sharing the link to this presentation in fact I already did in the chats but I will be sending a follow-up email with a link to the webinar session recording as well as this presentation for you guys use and replay at your own pace also I would like to invite you guys to our next webinar that will be taking place on June 27th we will be talking about how to start getting results through e-learning with our guest expert Clint Clarkson so I very much would like to encourage you to come to this webinar because it's gonna be kind of amazing I think and I hope and also for this purpose I would like to share my screen very quickly so can you guys see it oops so this is the place where you can go and watch first of all you can sign up for any future sessions here and also you can watch you can sign up for our email I mean the mailings that you are always aware of any upcoming sessions and also here you can watch all the previous session including the one that Andrea did in April here it is by the way sound in motion or in school techniques yep and last but not least I would like to mention that right now we have a special offer running and you can save about $800 on iSpring sweet three-pack license if you would like to learn more about it please let me know in the chat section I'll be happy to point you in the right direction and of course right now we're it's also available actually on our website yeah right here so let me share I will be sharing the link in the chat and yeah let's go to the questions right now we do have questions from our awesome audience so first of all there's a question from Don where is the difference slash overlap between script story and screenplay with on screen visual action yeah so I'm going to I'm going to share something else on my screen in a second to answer Don's Christian and Salim's question because I think those are related I just want to pull that up and so I'm gonna do that in a second just okay and then so that'll answer done and Salim's questions Debbie so your question yeah so about structured this is for for structured videos and you make quick on-the-go videos and how do you approach this so I'm glad you brought that up because it's it's actually a very similar approach I what we covered in this presentation is is everything right it was a lot of it's a lot of a lot of pieces you know picking the plots having the the archetypal plot type or that kind of thing but it doesn't all have to be there if that helps so I always you know I was find with more on the go ones you start to get into that rhythm of of doing this by doing it with longer ones and it allows you to be a bit more creative within that if that if there makes sense so you can still be on the fly coming up with things but this framework just keeps you to make sure that you're you're following a you know and logical and and well well researched approach so I hope that answers that it's definitely meant to be flexible as well you know we definitely will do something that's like 60 seconds for a just-in-time need and not necessarily go through every single piece of this but we might just you know we might just have an anecdote and then a moment of reflection and then some kind of you know answers to that so it doesn't have to all be there all the time but this is just getting familiar with this process definitely definitely helps okay and I've got the team meeting so I've got an example scripture and i'ma pull that up quickly so just answer the question the difference between audio-visual and and Celine's question about scripts is video this is essentially with just how we this is what it looks like so you know we've got a scene then a visual description and then an audio description this is everything we talked about today is filling out this okay so we're what I mentioned at the end about having you know coming up with common terms is where you can then describe in here that kind of you know you're describing the action so this doesn't mean to be a narrative anything like that but and we can talk about you know what what the view is seeing they speak and what they hearing as well sometimes that's also baked into the script itself and this one you can see as we go between their raters and an actual characters as well so yeah there's nothing nothing fancy at it you know it's really just your audio and then your visual description of it and you you can create these templates I think fairly easily yourself and then we just put ease of reference kind of label them if it's animation stock footage or live-action footage so I hope that answers that question gives you guys a few ideas and then terrorists question how do you make interviews of cymatics experts into engaging Billy I tried to the hourglass but always fail yeah so he's got a bunch of great tips on that and I find with interview the couple of quick tips I can go into this in a low detail but one is you know have having certain sort of like a microphone in someone's face I definitely recommend having you can actually just use your iPhone you get really really good audio now you can set up a mic on and have an iPhone there recording the person talking if you if you love mic and that even better but you know don't roll the camera from the beginning I think that's the key to make it engaging so you want your interviewer interviewee to be relaxed and to be themselves and when as soon as personality comes through you've got a combination of personality and then obviously they're in experts and so that that's why you're interviewing them then the view is going to be engaged because they want to know the topic and this person knows a lot about it and if that person's relaxed and themselves then it becomes you know just it's just because a much more comfortable experience to watch that so I'd recommend that as a tip you just kind of have a conversation and you chat you get the person relaxed and then roll the camera but it almost like you do almost can just sneakily roll the camera like so that is not this this jarring event that that people have to but you know because people freeze in front of the camera and that can undo all the good work you've done but then then you're gonna you're gonna capture all the the answers to your key questions so maybe try that Taryn see if helps you become an IRA glass PvE IP how do you make all three styles work together very yeah very very good example so this is again I can go into this and a lot of detail but we might use for example live action to set up a scenario to make a realistic exhibition area so we have people in an interview and we'll use live actors for that but if there was a complex process maybe it's like a meta cognition or some kind of again invisible phenomena then we would introduce animations who then illustrate that but it's critical then there's no it's not like a jarring difference between the animation and the stock footage of the live action so having consistent color schemes and branding and that all that makes it very important makes it ties it together and it within the animation don't have multiple types of animation so if you're gonna do clean minimal 2d vixx's type animation then stick with that if you're gonna have 3d you know complex character animations and stick with that so I think with that with that piece animation you stick with one but being able to combine all three is definitely doable as long as you have a consistent theme or style which was I think was why don't mention in one of these one of these areas as well you know it's all about synthesizing so it's a consistent use of style awesome I hope that answers all your questions thank you thank you for those and like I said if you want to if you have anything else that pops up after this feel free to email me be happy to chat more about this thank you all for joining me thanks to you Andrew thanks for having me Polina yeah Cornelis says thanks for the detailed outlines widened my current horizon checklist and know which approach screen take simple but great awesome awesome okay yeah I think at this point we are ready to wrap up there are no questions coming in if you guys like the session please share with us in the chat that's very important to know and also if you didn't like anything in it please share as well you can also sound any feedback to my personal email I will be sharing it in the chat so that you can get in touch with me after the webinar with any questions you may have okay Polina done iona at iSpring solutions calm okay perfect and thanks to you and refer this wonderful presentation and actually for sharing your expertise with our audience that's awesome absolutely thank you all right so yeah guys hope to see you at the next session about how you can start getting results from eLearning and at this point I would like to wish everyone a wonderful day and yeah see you at the next webinar bye everybody bye Andrea alright thanks everyone

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