The Writer's Guide: Rhetorical Triangle



it's like if you look through this document you'll notice I want to tell them Who I am and then very quickly demonstrate that I think about the world the same way they think about the world because when people are around individuals or groups of individuals who have the same interpretation or impression or perspective on either an item an object or a group of people or ultimately society at large and in this case in industry it allows them to drop their defenses allows them to be very open about the ideas that they're getting ready to hear about because they've already they've already been introduced to commonality that allows them to say you know what we're on the same team we can relate to each other we think about the things the same way I'm wondering what you're thinking about now because now that I see that you and I think alike and we have similar perspectives there's a chance that what you're interested in I'm also interested in then you've really got to start crafting the idea and a compelling manner now what does that mean well I know where I want to end up right I want to end up with let's do a deal and I want to end up with let's do a deal in this manner but in order to get the audience from here's Who I am and here's how we think about things the same way – you want to do a deal and you want to do it this way I have to lead them down this path that ultimately helps them arrive at let's do a deal and let's do it this way the idea of any good any form any good communication document is that the audience would arrive at the answer just before the answer is given to them so that the answer is now theirs that's you know and in the consulting world that's called buy-in and what we learned in consulting early on is that coming up with the right answer is less than a fourth of the challenge getting buy-in getting people to follow through getting people to implement effectively just as you have described the answer to be right if 75% of the problem if not more here they wanted that open kitchen open with the great room and they wanted this kind of nice feel there but the the exceptional view is this way so what we did here is we put a gigantic piece of plate glass here and it had a butt joint there so it's a continuous glass here to here it's like twelve feet of glass we have like four kitchen options for them to choose and when they saw the glass thing they were like every other option just melted away I mean you've heard the old saying the customer's always right well they're really not okay but you gotta make them think they are I mean you have to be respectful of their ideas because every customer I mean they you rarely have a customer come in that just simply says I saw your house over there that you designed would you design me one and they just give you a square footage limit you just say come up with whatever you want that doesn't happen I mean one every hundred houses they're all going to come in with their ideas and so I mean we feel like primarily you have to be respectful of their wishes I mean they're paying you after all you have to I mean there's got to be a way to respect their wishes and also to be creative on your end so that your design you know so that your your wishes to have a proper design be satisfied and the two have to marry as much as I can when I'm in the clinic seeing my patients I try to really address the visit to them and you can do that very easily with an adolescent in a school-aged child and you approach them at the level pretty much kind of ask them you know a question that's unrelated to their health you know well you know what's going on in school how you spending your summer to sort of open the door to find out what's on their mind and what they're doing so you find a common ground for younger children who are who are too young to actually have a conversation then I speak to their parents and in the kids that are in the transition between not really being very verbal or understanding what's going on but it may be afraid to say anything I am very aware of the fact that anytime I talked to their parents they're absolutely listening to everything that I'm saying and listening for certain words that they might you know be worried about hearing things like blood drawing or hospital or a test so I think my communication with any of the groups always comes back to finding that common ground coming in to see a physician is always an anxiety provoking experience I know that I experienced the same thing when I'm going in for a visit because I have an agenda in my mind about why I'm there and then also paying attention to every single cue that I get from the physician in terms of body language gesture and what they say and how they say it so being aware of that I think is is really important most of the time when we are communicating with patients and Families we're focused on our agenda of what what we need to accomplish but I think periodically you have to step back and look for the cues as to you know are you raising anxiety lower anxiety are you answering the questions that perhaps they came in with and if you're giving an answer are they drifting off because you've suddenly started using terms that are just way over their heads or have they stopped listening because you have said something that is just you know essentially a stop sign like hospitalization and they're not going to hear anything else because they suddenly broke it into tears and then you change your communication you stop talking about the reason for that and you console them you know you kind of have to really deal with the things that are on your patient and your family's agenda first you

8 thoughts on “The Writer's Guide: Rhetorical Triangle

  1. The font for the transitions are pretty horrible and hard to read when there's moving video 4:03 smh

  2. Bill Grant ( the guy with the mustache) looks like Ben Franklin from the To Late To Apologize video

  3. @LtRic0 It's because of you that i need to bloody watch this in college now. Thanks a bunch. -.-

  4. Because of the video (which I watch nearly daily), I grew curious to the other videos.

    The "Nobody Writes Like Me" videos are fascinating and educational. I've learned more from these than the English courses I took in college.

  5. Funny how no other video from soomopublishing have the kind of attention that the music video has.

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